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About Us

A Family of Retailers: Uncle Dan’s, Erehwon, and Rock/Creek

In 2018, Uncle Dan’s, Erehwon and Rock/Creek came together to form an industry-leading team of specialty outdoor retailers. Now, we’re bringing better service, more equipment and stronger community to the Southeast and Midwest than ever before.

Our goal is to offer our customers a bigger and better selection of quality outdoor apparel and gear both in-store and online, and to lead the way for other specialty outdoor retailers as our industry adapts to changing shopping trends nationwide.

Recently, Erehwon stores have adopted the Uncle Dan’s name in order to unify our presence in the midwest, but the Erehwon spirit will live on within our business and take on new forms as we move forward. As for Uncle Dan’s and Rock/Creek, the two brands maintain the unique identities that have made us cornerstones of our communities for decades. With over 120 years of collective retail experience behind us, Uncle Dan’s and Rock/Creek are excited to work together to help people experience the great outdoors for years to come.


Meet Our Retailers:

Midwest:
Uncle Dan’s & Erehwon

In 1972, Uncle Dan’s and Erehwon each opened their first shops in Chicago. Over the next decades, the two stores grew alongside each other to become the midwest’s premier specialty outdoor retailers, and came together as Uncle Dan’s in 2018.

At Uncle Dan’s, our highest priority is ensuring that you have the right gear for your adventure. From traveling through Europe to trekking in the Rockies, Uncle Dan’s will get you prepared for anything that might come your way. After all, that’s what we’ve been doing since the very first Uncle Dan’s opened its doors back in 1972.

Now, more than 45 years later, our friendly staff remains ready to do whatever it takes to get you geared up for a big trip, a weekend getaway or a cold Chicago winter.

With eight retail locations in the Chicago area and three rental outposts on Lake Michigan, Uncle Dan’s is here to help you gear up and go further.



Southeast: Rock/Creek

When you step into a Rock/Creek store, you’ll find expertly-chosen outdoor gear and clothing, as well as inspiration to plan your next backpacking, hiking or climbing trip. And, hopefully, that trip will lead you to want to protect local wild spaces for future adventurers.

For over 30 years, Rock/Creek has been using outdoor retail as a platform to protect local lands and get more people outside. We work closely with nonprofits to support trail building, land and waterway conservation and the outdoor community as a whole.

Now, Rock/Creek has seven retail locations in Tennessee, specializing in camping, boating, rock climbing, hiking and outdoor lifestyle. We also offer three rental outposts in the Chattanooga area with kayaks, paddleboards, mountain bikes and road bikes for exploring the city’s many recreation opportunities.