Events & Promotions

Urban Adventure Challenge - Chicago, IL - June 7-9, 2017

Do you want a great excuse to get outside and explore the Chicagoland area this summer? Join Uncle Dan’s and The North Face for our first ever Urban Adventure Challenge!

You and your friends can win a The North Face Shopping Spree at Uncle Dan’s! Spread the word - invite and share with your friends!


The Challenge is an incredibly fun photo competition and it’s spread over a whole weekend (July 7-9) so you can complete it at your own pace.

Teams of 1-4 people will get outdoors in Chicago and/or surrounding suburbs, complete our action-packed list of awesome challenges, and race against each other to take bunch of photos/videos of the challenges, earn points and win great giveaways!


  • Start by choosing your team of urban adventurers! (1-4 participants per team)
  • Sign up by emailing with the subject line "Urban Adventure Challenge" and tell us the names of everyone on your team! You will receive a confirmation email in return.
  • The action-packed list of challenges will be sent directly to your inbox on Thursday, July 6th. It will also be posted on Facebook and on our website at The challenges range from adventure to fitness to food to relaxation!
  • You must post photos or videos of each challenge on Facebook, Instagram or Twitter to earn your points by Sunday, July 9th at 11:59pm. You might want to start with the easiest challenges first.
  • Each challenge will be worth between 1-9 points based on variety of factors. Complete as many as possible to earn the most points.
  • Prizes will be awarded to the teams that earned the most points.
  • Winning team will be announced on Monday, July 10th.

Grand Prize: The North Face Shopping Spree at Uncle Dan’s ($1000/number of participants in group). For example, a team of two would each win a $500 shopping spree!

Grand Prize: Runner Up Prizes: TBD. Stay Tuned for Details. Everyone will get some fun swag for participating!

RSVP on Facebook

4724 N Lincoln Ave. Chicago, IL 60625

3551 N. Southport Ave. Chicago, IL 60657

901 W. Church St. Evanston, IL 60201

621 Central Ave. Highland Park, IL 60035